DULHAN EXPO: South Asian Bridal Show

Dulhan Expo is a series of Bridal Expositions designed to keep the modern South Asian Bride in mind. DulhanExpo is providing the modern day brides with advanced wedding planning venues, saving them months worth of legwork by bringing wedding service providers from all different categories under one roof.

DulhanExpo is the only planning tool put-together for you by the pioneers of the wedding industry. Sumit Arya, has been serving the industry as one of the leading Wedding Photographers since 1986. He is the president of a non-profit organization called 'Association of South Asian Wedding Professionals' (ASAWP).

What is a bridal expo?
Bridal expositions are mostly held in a banquet facility, exposition halls or conference centers. When held in a banquet hall, it provides the tour of the banquet facility to begin with. Besides, usually it could have a choice of 70 to 200 vendors in store for the brides to evaluate and consider. Wedding service providers that participate in these expos mostly fit into the categories of caterers, photographers, videographers, mandap designers, florists, party rentals, party favors, invitation card printers, make-up artists, hair-stylists, mehndi-artists, skin-care specialists, live entertainers, disc jockeys, drummers, horse and carriage rentals, limousines, priests, event planners, bridal consultants, fashion designers, jewelers, bakeries, bridal registries, honeymoon travel, insurance, dove releases, ice-sculptures and wedding supplies.

What does a bridal show mean to a bride?
The second generation of non-resident South Asians is much more in control of planning their own weddings today as compared to ten years ago. At the same time parents' opinions and inputs are valued to a great extent and a lot of respect is given to them. Brides, grooms and their families lead very busy lifestyles. With long working hours it's hard for them to visit hoards of service providers after work. Weekends are full of various commitments, family get-togethers, social events etc. and it's hard to squeeze in two many photographers' and mandap designers' appointments in between.

To plan a picture-perfect and memorable fairy-tale wedding, couples want to be completely involved with all their wedding shopping and decision-making at a personal level. At the same time they want to be able to keep the dollar and time consumption at a reasonable level. In order for them to be able to do that they are looking for time-efficient ways to shop around. Two best ways that come to mind are internet and bridal expos. With bridal expos months worth of legwork is condensed into a day. In the same amount of time you would spend running around in all different directions to visit three vendors or less you could visit seventy or more. Bridal expos are worth taking a day off from work, they are worth flying back from school or work in a different state and they are worth rescheduling some of the prior commitments one may have.

Where else but at a bridal expo?
Mostly vendors participating in a bridal show provide a very detailed idea of their talent, the quality of their services or products via visual aids, portfolios, video footage, live demo or sample giveaways. One can expect deejays to perform, live entertainers to do their bit, dove release demonstrations, free photo shoots, free mehndi applications, free make-up and hair-styling trials and of course food tasting. One of the highlights of an expo could be the fashion show that showcases fashion designers, jewelers and beauticians all at the same time.

Why do vendors love the bridal expos?
The kind of publicity, advertising, public relations, and word of mouth a wedding service provider generates from these expos is incomparable. A single vendor or a company mostly cannot afford to put together or pay for an advertising campaign of this magnitude by themselves. These expos are a way for all vendors to chip in their share to put together a fifteen to twenty thousand dollar collective advertising budget. Simultaneous advertisements in various magazines, newspapers, television channels and radio stations attract hundreds of brides to these expos. Such response cannot be generated by 12 full-page ads in a reputable magazine or ten years of word of mouth.

DulhanExpo is looking for Partners or Franchisees in all the major cities of the United States and in the major South Asian Populations in the rest of the world. Besides organizing DulhanExpo Bridal Shows, these individuals/corporations can also coordinate a local ASAWP Chapter and head a Dulhan Magazine's Bureau.

For further information on how to become a state or country representative, a partner, a franchisee, an ASAWP member or a DulhanExpo model; just get involved, contribute in any way, be benefited from the products & services of DulhanExpo & ASAWP, purchase a booth at a Dulhan Expo, advertise in the Dulhan Magazine, Hire Models, or create a Complete Media Campaign, please call 1-866-4 DULHAN or 732-754-1894. You can also e-mail at sumit@dulhanexpo.com.

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